In today’s fast-changing business world, marketing plays a very important role. Every business needs to promote its products and services. This is where marketing experts come in. If you want to build a strong career in marketing, doing an MBA in Marketing Management can be the best decision for you.
This article will help you understand everything about the Marketing Management Masters Degree offered by DBU Online (Desh Bhagat University). We will cover course details, benefits, subjects, career options, and much more.
What is MBA in Marketing Management?
An MBA in Marketing Management is a two-year postgraduate degree. It teaches you how to plan, manage, and lead marketing activities in a business. This includes studying topics like advertising, consumer behavior, brand management, and digital marketing.
Marketing is not just about selling. It is about understanding people, knowing what they want, and helping them find it. This course helps you develop those skills. You learn how to reach the right customer, at the right time, using the right strategy.
About DBU Online
Desh Bhagat University (DBU) is a well-known university in India. Its online learning platform – DBU Online – offers many courses, including MBA programs. The university is approved by the UGC-DEB and holds a NAAC A+ accreditation.
DBU Online allows you to study from home, at your own time. This is perfect for working professionals, recent graduates, and people who cannot attend regular college classes.
Why Choose Marketing Management Masters Degree?
Choosing a Marketing Management Masters Degree gives you an edge in the job market. Marketing jobs are high in demand in every industry — whether it’s retail, finance, healthcare, or technology. With this degree, you get the knowledge to plan marketing campaigns, lead a team, and make business decisions.
Some of the benefits of this degree include:
- Learning real-world marketing strategies
- Understanding customer behavior
- Developing digital marketing skills
- Improving communication and leadership skills
- Getting better career opportunities
MBA in Marketing Management at DBU Online: Key Details
🎓 Course Duration
The program takes 2 years to complete. It is divided into four semesters, with each semester covering different topics.
💻 Mode of Learning
This is a 100% online course. You can watch video lectures, join live sessions, complete assignments, and take exams online.
📜 Accreditation
- Approved by UGC-DEB
- University has NAAC A+ grade
- Degree is valid for government and private jobs
📚 Curriculum Structure
DBU Online’s MBA in Marketing Management covers a wide range of topics:
Semester 1:
- Principles of Management
- Financial Accounting
- Managerial Economics
- Business Communication
Semester 2:
- Marketing Management
- Corporate Finance
- Human Resource Management
- Business Research Methods
Semester 3:
- Consumer Behaviour
- Sales and Distribution Management
- Digital Marketing
- Product and Brand Management
Semester 4:
- Strategic Marketing
- International Marketing
- Marketing Analytics
- Project Work / Internship
Each subject helps you understand marketing from both local and global perspectives. You also learn how to use digital tools like SEO, content marketing, and email campaigns.
Who Can Apply?
To apply for this Marketing Management Masters Degree, you must meet the following criteria:
- Have a Bachelor’s degree from a recognized university
- Minimum of 45% marks
- No entrance exam required
- Working professionals, fresh graduates, and entrepreneurs can apply
There is no age limit. If you have a passion for marketing and want to grow your career, you are welcome to apply.
What Will You Learn?
The MBA in Marketing Management program gives you knowledge and skills in many areas. Here is a list of what you will learn:
1. Marketing Basics
You start with the basics – what marketing is, how it works, and why it’s important. This gives you a strong foundation.
2. Customer Understanding
Marketing is all about customers. You learn how to study customer needs, preferences, and buying habits.
3. Advertising and Promotion
You will explore different advertising methods – TV, radio, print, social media, influencer marketing, and more.
4. Branding
Branding is not just about logos. You learn how to build trust and loyalty with customers through consistent brand messaging.
5. Sales Management
Selling is a big part of marketing. You study how to manage a sales team, close deals, and keep customers happy.
6. Digital Marketing
Digital is the future. You learn about SEO (Search Engine Optimization), Google Ads, Facebook marketing, Instagram promotion, and email campaigns.
7. Marketing Analytics
Data is powerful. You learn how to use numbers and statistics to measure success and make better marketing decisions.
Benefits of Studying Online at DBU
Studying the MBA in Marketing Management at DBU Online has many advantages.
🌍 Flexibility
You can study at your own time and pace. Watch lectures when you are free. No need to attend physical classes.
💼 Perfect for Working People
If you are working, you can continue your job while studying. You don’t need to quit or take a break.
💰 Affordable Fees
Compared to regular MBA programs, the online version is more affordable. DBU also offers scholarships for early applicants.
📈 Career Support
You get career guidance, job assistance, and support from faculty. You can also build a strong professional network.
📑 Easy Exams
Online exams are designed to be simple and user-friendly. You get enough time to prepare and succeed.
Career Options after MBA in Marketing Management
After completing the Marketing Management Masters Degree from DBU Online, you will be ready for many roles.
Some popular job positions include:
- Marketing Manager
- Digital Marketing Executive
- Brand Manager
- Product Manager
- Market Research Analyst
- Sales Manager
- Social Media Manager
- Advertising Manager
You can work in companies across sectors like:
- E-commerce
- FMCG (Fast-Moving Consumer Goods)
- Healthcare
- Technology
- Banking and Finance
- Hospitality
- Education
Salary Expectations
Salary depends on your experience, skills, and job role. On average:
- Entry-level: ₹3–6 Lakh per annum
- Mid-level: ₹6–12 Lakh per annum
- Senior-level: ₹12–25 Lakh+ per annum
Digital marketing jobs are growing fast and often offer better packages, especially for candidates with data and SEO knowledge.
Is This Course Right for You?
You should consider the MBA in Marketing Management if:
- You enjoy communication and creativity
- You like solving problems and helping businesses grow
- You want to build a high-paying career
- You need a flexible learning schedule
- You are looking for a valid, UGC-recognized degree
How to Apply?
Applying to DBU Online’s Marketing Management Masters Degree is easy.
Step-by-step:
- Visit the official DBU Online website (https://admissions.dbuonline.in/)
- Choose the “MBA – Marketing Management” program
- Fill out the application form
- Upload your documents (graduation certificate, ID proof)
- Pay the registration fee
- Receive confirmation and login credentials
- Start your classes online!
Final Words
The MBA in Marketing Management offered by DBU Online is a great option for students and professionals. It is affordable, flexible, and highly valued by employers. Whether you want to get a promotion, start your own business, or switch careers — this program gives you the right skills.
If you are ready to build a future in marketing, this Marketing Management Masters Degree can open the door to success. Learn from the best faculty, study at your own pace, and earn a degree that makes a difference.
FAQs
1. What is an MBA in Marketing Management?
An MBA in Marketing Management is a two-year postgraduate course. It teaches you how to plan, promote, and manage marketing in a business. You learn about advertising, digital marketing, consumer behavior, and more. It helps you become a marketing expert who can work in any company or even start your own business.
2. Is DBU Online’s MBA in Marketing Management valid?
Yes, the MBA in Marketing Management from DBU Online is valid and recognized. The course is approved by UGC-DEB, and the university has NAAC A+ accreditation. You can apply for government and private jobs with this degree. It is accepted across India and gives you a trusted qualification.
3. Can I study this MBA program while working?
Yes, you can easily study this MBA program while working full-time or part-time. The course is fully online, and you can watch recorded videos, attend live classes, and complete assignments at your own pace. You don’t have to attend any physical classes or leave your job.
4. Do I need a background in marketing to apply?
No, you do not need any marketing background to apply. Anyone with a bachelor’s degree and the required marks can join. The course is made for both beginners and professionals. You will start with basic topics and slowly learn advanced marketing subjects step by step.
5. What is the fee structure for this MBA course?
The total fee for the two-year MBA in Marketing Management course is about ₹1,20,000. You can pay it semester-wise, which makes it easier. There may also be a small exam fee. DBU Online sometimes offers scholarships for early applicants, which can reduce your total fee.
6. What subjects will I study in this program?
You will study many interesting subjects like Marketing Management, Consumer Behaviour, Digital Marketing, Product and Brand Management, and International Marketing. You will also learn basic management topics such as Finance, HR, and Strategy. These subjects help you become a well-rounded marketing professional.
7. What jobs can I get after this MBA?
After this MBA, you can apply for jobs like Marketing Manager, Digital Marketing Executive, Brand Manager, Product Manager, and more. You can work in banks, IT companies, shopping brands, or even government departments. The course opens doors to many exciting career options in marketing.
8. Is this course helpful for starting my own business?
Yes, this course is very helpful if you want to start your own business. It teaches you how to understand your customers, promote your products, and grow your brand. You learn how to market your business smartly and stand out from your competitors in the market.
9. How are exams conducted for this MBA program?
All exams are held online. You will get a proper timetable and study material in advance. The exams are designed in a student-friendly way. You don’t have to travel anywhere for exams. You can take them from home using your laptop or mobile phone.
10. How do I apply for the MBA in Marketing Management at DBU Online?
To apply, visit the DBU Online website (https://admissions.dbuonline.in/). Choose the MBA in Marketing Management course and fill out the application form. Upload your documents and pay the registration fee. Once your application is approved, you will get your login details to start attending online classes.