Digital marketing is the future of business growth in India and beyond. An Online MBA in Digital Marketing gives you the skills to promote brands, reach customers online, and boost business performance.
DBU Online (Desh Bhagat University) offers this program as part of its UGC-approved MBA with a Digital Marketing specialization. Let’s explore all about this course in simple words.
What Is an MBA in Digital Marketing?
An MBA in Digital Marketing is a two-year master’s course designed to teach you how to use the internet to grow businesses. You will learn:
- SEO (Search Engine Optimization)
- SEM (Search Engine Marketing)
- Social Media Marketing
- Content Marketing
- Email Campaigns
- Digital Ads on Google, Facebook, YouTube
- Data Analytics and AI in marketing
It is also called a Digital Marketing MBA Course. You will build practical skills to run campaigns, analyze data, and measure results.
Why Choose an Online MBA in Digital Marketing from DBU Online?
DBU Online is a recognized UGC‑DEB university in India. The program is:
- Fully online—study from home
- Flexible—ideal for working people and students
- Affordable—₹1.2 lakh total fee, paid in four parts
- Industry‑focused—with digital tool training and case studies
This Digital Marketing MBA Course gives you both theory and real-world skills needed in India’s fast-growing digital market.
Course Duration and Structure
The MBA in Digital Marketing in India at DBU is a 2-year course, divided into 4 semesters
Typical Curriculum:
Semesters 1 & 2:
- Core business subjects: Management, Accounting, Marketing, Finance, HR, Economics, Communication
Semesters 3 & 4:
- Specialization electives in digital marketing, such as:
- SEO and SEM strategies
- Social media marketing and content planning
- Tools: Google Ads, Facebook Business Manager, HubSpot, analytics
- Marketing data analytics, AI in marketing
- Final research project focusing on live digital marketing campaigns or strategy for a real brand
Together, this creates a strong Digital Marketing MBA Course experience.
Who Can Apply?
To join this Online MBA in Digital Marketing program, you need:
- A bachelor’s degree in any stream
- Minimum 45% marks
No prior marketing experience is required. This makes the course accessible even for fresh graduates or working professionals.
Learning Method: Fully Online
You get a mix of:
- Recorded video lectures and live webinars
- PDF study notes and e-books
- Interactive assignments and case studies
- Access to tools and certifications (Google Ads, HubSpot, etc.)
- Discussion forums to interact with mentors and peers
The learning is mobile‑friendly. You can study at your own tempo.
Fee Structure & Scholarships
The fee for the MBA in Digital Marketing in India is:
- Total tuition fee: ₹1,20,000 (₹30,000 per semester)
- Exam fee: ₹1,000 per semester
- Early bird scholarship: up to 25% discount if you apply early
These fees are modest compared to traditional MBA programs. DBU also offers easy instalment or EMI options.
What You Will Learn: Key Modules
The Digital Marketing MBA Course covers:
- Digital marketing strategies (SEO, SEM, PPC, content)
- Social media platforms (Facebook, Instagram, LinkedIn)
- Email marketing and CRM tools
- Analytics tools: Google Analytics, dashboards, AI insights
- Real client-based projects and campaign simulations
You also gain general business skills like:
- Marketing management
- Consumer behavior
- Finance basics and research methodology
This ensures you get both breadth and depth.
Career Options After Completing the Program
An MBA in Digital Marketing opens many career paths in India’s digital economy:
- Digital Marketing Manager
- SEO Specialist
- Social Media Strategist
- Content Marketing Manager
- Performance Marketing Analyst
- Email Marketing Executive
- Analytics & Insights Manager
You can work in agencies, start-ups, corporate marketing teams, or even start your own consultancy. Freelancing and remote roles are also popular.
MBA in Digital Marketing Salary in India
Salary varies with experience, skills, and location:
- Entry level (0–2 years): ₹3–₹5 LPA
- Mid-level (2–5 years): ₹6–₹10 LPA
- Manager level or specialist: ₹10–₹15+ LPA
- Top roles like Digital Marketing Manager/Head: ₹15–₹20+ LPA in metros
With experience, certification in tools, and strong performance, salary growth can be quick and rewarding.
Why Choose DBU’s Online MBA in Digital Marketing?
- 100% online – Study from anywhere
- UGC‑DEB approved – Degree valid across India
- Affordable fees and instalment options
- Industry-relevant syllabus with tool training and live cases
- Flexible schedule suits all learners
- Final project creates portfolio to show to employers
This makes it one of the best MBA in Digital Marketing in India options.
Final Project: Showcase Your Skills
During the last semester, you complete a research or practical project.
You might develop:
- A full digital marketing plan for a brand
- SEO or SEM campaign strategy
- Social media content calendar and analytics report
- Email marketing funnel with performance analysis
This project helps you demonstrate real-world skills to employers or clients.
Validity and Recognition
DBU Online is UGC-DEB approved. The MBA degree is recognized for:
- Government and PSU jobs
- Corporate roles and start-ups
- Further studies (like PhD or advanced certificates)
This ensures your investment in education is secure and valued.
How to Apply
Follow these steps to join the program:
- Visit the official DBU page ( https://admissions.dbuonline.in/ )
- Fill in your personal and academic details
- Upload mark sheets, degree certificate, and ID
- Pay the application/admission fee
- Receive login credentials and start your course preparation
Everything is done online in a few simple steps.
Tips to Succeed in an Online MBA
- Set a weekly study schedule
- Watch recorded lectures and take notes
- Complete assignments on time
- Participate in webinars and discussion forums
- Practice using digital tools and analytics dashboards
- Build a portfolio with your final project
- Stay updated about marketing trends like AI, voice search, video ads
These habits help you learn effectively and grow your career faster.
Article Summary
Feature | Details |
Course | Online MBA in Digital Marketing |
Duration | 2 years (4 semesters) |
Eligibility | Graduation with ≥45% marks |
Total Fee | ₹1,20,000 |
Delivery Mode | Fully online |
Specialization | Digital Marketing |
Learning Includes | SEO, SEM, SMO, Content, Analytics, Tools |
Final Project | Real-world digital campaign or strategy |
Career Roles | SEO Specialist, Digital Manager, Content & Email Marketer |
Salary in India | ₹3–₹5 LPA entry, ₹10–20 LPA mid/senior |
Degree Recognition | UGC-DEB approved, valid nationwide task |
Final Thoughts
An Online MBA in Digital Marketing offers a smart path to learn important digital skills and grow your career. It prepares you for modern marketing roles in a fast-paced digital world.
If you want to work in marketing, advertising, start-ups, or want to start your own digital business, this course gives you the tools and knowledge you need.
With DBU’s flexible, affordable, and industry-linked program, you can earn a recognized MBA degree from home while building a strong niche skill set.
Interested in applying, planning your learning schedule, or polishing your resume for digital marketing roles? I’d be happy to help further.
FAQs
1. What is an Online MBA in Digital Marketing?
An Online MBA in Digital Marketing is a two-year master’s course. It teaches how to promote products and services using the internet. You learn about websites, social media, Google ads, email marketing, and digital tools. This course helps you get a good job in the fast-growing digital marketing industry.
2. Who can apply for the MBA in Digital Marketing?
Anyone who has finished a bachelor’s degree in any subject can apply. You need at least 45% marks to join. You do not need any marketing experience. Even fresh graduates or working professionals can apply for this course and start building a strong career in digital marketing.
3. How long is the Digital Marketing MBA Course?
The Digital Marketing MBA Course takes two years to complete. It is divided into four semesters. You will study both general business topics and digital marketing subjects. The course is fully online, so you can learn from home, and attend classes or watch videos at your own time.
4. What subjects are taught in the Online MBA in Digital Marketing?
You will learn marketing, SEO, social media, online ads, content planning, email campaigns, and Google tools. You also study general topics like management, finance, and communication. These subjects help you understand how businesses grow online and how to plan smart marketing strategies using digital tools.
5. Can I work and study this MBA at the same time?
Yes, you can work and study at the same time. The course is fully online and very flexible. You get recorded lectures, study notes, and online exams. You can learn in the morning, evening, or weekends. This makes it a great choice for busy professionals or students.
6. How much is the MBA in Digital Marketing in India?
The total fee for the MBA in Digital Marketing at DBU is ₹1,20,000. You pay ₹30,000 per semester. There is also an exam fee of ₹1,000 per semester. If you apply early, you can get a discount. EMI and instalment options are also available to make payment easy.
7. What kind of jobs can I get after this MBA?
After finishing this MBA, you can work as a Digital Marketing Manager, SEO Expert, Content Marketer, Social Media Specialist, or Email Marketing Executive. You can work in IT companies, startups, media agencies, and e-commerce firms. You can also work as a freelancer or start your own agency.
8. What is the average MBA in Digital Marketing salary in India?
The average salary depends on your experience and skills. Freshers can earn ₹3–5 lakhs per year. After 2–4 years, salaries can grow to ₹8–12 lakhs per year. With more experience, Digital Marketing Managers and Specialists can earn up to ₹15–20 lakhs per year in top cities.
9. Is this degree valid for jobs in India?
Yes, the MBA in Digital Marketing from DBU is valid in India. The university is approved by UGC and DEB. This means the degree is accepted for private and government jobs. You can also use it to apply for higher studies or competitive exams if needed.
10. How do I apply for the Online MBA in Digital Marketing?
You can apply online by visiting the DBU website ( https://admissions.dbuonline.in/ ). Fill the form with your details, upload your documents, and pay the registration fee. After approval, you will get your login details. Then you can start learning from video classes, study notes, and attend live webinars online.